Studio apartments- Supporting research

I began my research to determine if creating furniture for studio apartments was viable and if the demand for studio apartments for large enough.

In fact there has been a rise in the demand for studio apartments in the past 5 years. I gathered as much articles and research to support this.

Link:
Demand rising for tiny studio apartments

Because of their affordability studio apartments can be the most viable option for first time buyers and young professionals. And it is this audience my brochure is aimed towards.

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Link:
Rise on apartment living- changes in life style.

Changes in lifestyle have led people to consider apartment living instead of a traditional house. The increase career driven individuals has led to this trend,

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Link:
Demand for studio and one-bedroom units to increase as Australians go it alone

Article showing the increase in lone person households and the increase in demand for studio apartments.

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Link:
Top 10 cheapest studio apartments in the Melbourne CBD, starting from $145,000

Article showing the affordability of studio apartments. This supports my decision to also make my furniture affordable as well. The price will not be in the higher end.

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Link:
Article on the decreasing size of studio apartments in Melbourn

The size of studio apartments can come in very small varieties which tells me my space saving furniture range would be in demand and a viable product.

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Link:
Living small: micro homes on the rise

Article that classes studio apartments as an 'international trend' and ' fashionable. This shows that the market I am targeting is not niche or obscure. There is a real need for my product line.




From my research I can gather that the market I am targeting in large and growing steadily, I felt it was important to create a product range that would be viable in the real world. There is a real need for modern styled furniture that has an emphasis on saving space.