I looked at a range of products and there is a common trend throughout; the products are shot in very simple environments. The kind of environments that mimic the design of the actual product; sparse, simple and not much colour.
The use of props is also used sparingly. There is none of very little adornments that are used with the product. I believe this minimalist approach focuses the viewers attention on the products as there is very little distractions in the scene.
The most common materials used in these scenes are bare wood floors, polished concrete and white paint.
I will try to emulate these scenes in terms of materials,lighting and atmosphere.

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