My brand - Locus

This is my brand, it will be called the 'Locus Range'.  Locus is the Latin translation for 'space' so I believe this is quite a fitting title for my furniture range. The Latin phrase adds a certain elegance to the brand and will appeal to the audience I am trying to reach.

The colour scheme will be an off colour dark grey and white. Not fully black and white.

The logo itself exemplifies the nature of the furniture, giving the text plenty of room to breath within the box. In the future the brand may go through further iteration and I will produce a style sheet of the brand.

Front page of the brochure